Job Description

Email Marketing Manager

Savvy | Austin, Texas (Remote)

About This Opportunity

Savvy is revolutionizing vacation rentals by eliminating hidden service fees and connecting travelers directly with professional property managers. We're seeking a technical email marketing specialist who excels at building sophisticated automation workflows, analyzing customer behavior data, and optimizing conversion funnels through advanced segmentation and behavioral triggers.

This role is ideal for someone who thrives on the technical mechanics of email marketing rather than just creative content development.

What You'll Own

Technical Platform Management & Automation

• Design and implement complex automation workflows using Klaviyo
• Build behavioral trigger sequences based on user actions, booking stages, and engagement patterns
• Set up advanced segmentation and personalization logic using customer data points, booking history, and behavioral signals
• Configure API integrations between email platform and other tech stack components
• Develop predictive analytics frameworks for churn prevention, booking likelihood, and customer lifetime value

Behavior Analysis & Customer Journey Optimization

• Map customer journeys across both traveler and host user flows, identifying drop-off points and optimization opportunities
• Build comprehensive attribution models to track email performance across the entire booking funnel
• Analyze behavioral patterns to create data-driven trigger conditions and timing optimization
• Implement A/B testing frameworks for automated optimization of send times, frequency, and content variations
• Monitor deliverability metrics and implement technical solutions for inbox placement

Technical Requirements & Compliance

• Ensure technical compliance with GDPR, CAN-SPAM, and other email regulations
• Manage data hygiene protocols including suppression lists, bounce handling, and re-engagement workflows

You're A Great Fit If You Have

Technical Expertise (Required)

• 4-6 years hands-on experience with email marketing automation platforms (Klaviyo, Braze, HubSpot, or Salesforce Marketing Cloud)
• Advanced segmentation and targeting skills with ability to build complex conditional logic for conversion optimization
• Data analysis proficiency including experience with SQL, Excel (advanced functions), and analytics platforms
• Understanding of customer lifecycle marketing and behavioral trigger optimization
• Experience with API integrations and connecting email platforms with other marketing tools

Bonus Points For

• Experience in travel, hospitality, or marketplace environments (two-sided markets)
• B2C and B2B lifecycle marketing experience managing different user types
• Background in performance marketing or growth-focused roles
• Experience with revenue attribution and demonstrating email marketing ROI
• Light design or copy chops to move quickly on scrappy projects
• Comfort working closely with product, CX, and sales teams

Qualities We Value

• Decisive under pressure: you can ship good work fast rather than perfect work slowly
• Collaborative: you work closely with content, marketing, and product teams
• Adaptable: you pivot quickly when market conditions or priorities change
• Detail-oriented: pixel-perfect execution matters, especially in a premium brand

Success Metrics You'll Own

• Email-driven revenue attribution across both traveler and host conversion funnels
• Automation workflow performance (trigger rates, conversion rates, time-to-conversion)
• Advanced segmentation effectiveness (engagement lift, conversion improvement)
• Deliverability and engagement metrics (inbox placement, engagement rates)
• Customer lifecycle progression (nurture effectiveness, retention rates)

Who You'll Work With

Direct Report: Head of Marketing

• Your day-to-day work lives in the Marketing org—email campaigns, lifecycle automation, landing pages, and performance-driven creative
• You'll receive clear direction on priorities, timelines, and strategic goals
• You'll be a key voice in campaign strategy, from ideation to execution

Close Partnership with Head of Social

• Collaborate on integrated campaigns that span email and social
• Align on messaging cadence, brand consistency, and content strategy
• Contribute to cross-channel efforts that drive both traveler bookings and host acquisition

Strategic Alignment with CMO

• Monthly check-ins to align on brand voice, customer journeys, and growth objectives
• Review and feedback on high-impact initiatives, including email strategy for major launches, seasonal pushes, or brand milestones
• Input into broader marketing efforts that connect both sides of the marketplace

Cross-Functional Collaboration

• Work closely with Product and CX to optimize transactional and triggered messaging
• Support the Performance Marketing team with retargeting and conversion-focused email flows
• Partner with Design and Content to craft emails that are visually engaging and results-driven

Why Now?

We're at a crucial growth stage where sophisticated email automation can significantly impact our marketplace growth. You'll have the opportunity to build technical email marketing infrastructure from a solid foundation, implementing advanced strategies that directly drive revenue for both sides of our marketplace.

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