Job Description

Classification Title:

Marketing and Communications Specialist II

Classification Minimum Requirements:

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Job Description:

The Marketing Coordinator supports the execution of strategic marketing initiatives that enhance the visibility and impact of the organization. Reporting to the Marketing Manager, this role assists in the implementation of marketing plans and project manages a variety of campaigns and marketing efforts. The Marketing Coordinator helps bring marketing strategies to life by coordinating across teams, managing timelines and deliverables, and executing assigned projects with oversight. This position is time limited and soft-funded.

The University of Florida Lastinger Center for Learning’s mission is to improve the quality of teaching, learning, and childcare. We research, develop, and scale educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically, the Center targets kindergarten readiness, 3rd grade reading proficiency, and algebra proficiency as critical milestones in children's educational trajectory that are predictive of success in school and life. The Center works at the nexus of research, practice, and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nation's elite public research universities, the Center operates as a dynamic, entrepreneurial workplace focused on executing UF's service mission to strengthen the human condition and improve the quality of life. The Lastinger Center is committed to attracting, hiring, and retaining top talent by valuing differences of thought, skill, and experience. As an equal opportunity employer, we believe in fostering environments where team members feel included, valued for their differences, and empowered to do their best work.

Job duties include, but are not limited to:

Marketing Collateral Production

• Leads the production of communications in alignment with the overall strategic plan, ensuring consistency and effectiveness.
• Creates and maintains marketing copy and/or materials for the UF Lastinger Center and associated projects and programs.
• Oversees and contributes to the production of marketing communications in alignment with program/project goals and the UF Lastinger Center's strategic plan and sales, partnership & recruitment goals across all Center programs.
• Develops and contributes to presentations for internal teams, external clients, partners administrators.
• Supports the Sales & Partnerships team with trade booth design & maintenance, support at sales & partnership events.

Marketing Campaigns 

• Evaluates advertising and promotion programs, ensuring they align with marketing efforts and contribute to organizational objectives.
• Contributes to the development of marketing and advertising strategy.
• Assists in the development and execution of marketing campaigns (social, web, email, text, direct mail).
• Provides marketing consultation, production and staffing support for marketing and PR related activities. e.g. conferences, tabling events.
• Collaborates with internal designers and agencies to coordinate project deliverables and support the execution of marketing initiatives.
• Creates and maintains marketing copy and/or materials for the UF Lastinger Center.

Market Research, Analysis and Reporting 

• Analyzes data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences.
• Identifies target and current users (recruitment) and buyers (sales & partnerships) for Lastinger Center products and services.
• Researches and identifies marketing/communications audiences, needs and channels
• Evaluates advertising and promotion programs for alignment with public relations, sales, partnership and recruitment efforts and effectiveness.
• Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arranges to obtain existing data.
• Supports the development of performance dashboards and campaign analytics.

Expected Salary:

$70,000-72,500. Commensurate based on education and experience.

Required Qualifications:

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred:

• Salesforce Marketing Cloud experience

• Digital marketing experience

• Trade shows, trade publications

• Biliterate in Spanish

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:No

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